Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
BSBCCO605B Mapping and Delivery Guide
Develop and maintain a customer contact marketing strategy
Version 1.0
Issue Date: April 2024
Qualification | - |
Unit of Competency | BSBCCO605B - Develop and maintain a customer contact marketing strategy |
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Description | This unit describes the performance outcomes, skills and knowledge required to develop, maintain and promote a marketing strategy in a customer contact environment.Competence in this unit requires developing, implementing and reviewing a marketing strategy, and building strong relationships with all stakeholders. The effective use and development of systems, databases and reporting tools are also required. | ||
Employability Skills | This unit contains employability skills. | ||
Learning Outcomes and Application | This unit applies to establishing a marketing strategy in a customer contact environment that has sales and marketing opportunities for either internal or external (outsource) stakeholders.This role is undertaken by staff with managerial responsibility. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | Not applicable. | ||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Apply sales and marketing principles to contact centre performance |
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Element: Initiate, evaluate and maintain a marketing database system |
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Element: Develop and evaluate customer service and retention strategies |
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Element: Analyse sales and customer activity results |
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